O! Campaign and iAppeal Media launch electronic flash game to celebrate community enthusiasm!

OMAHA, Neb., April 1, 2008 – Omaha's O! has gone virtual! The Go Play the O! online flash game was launched today at www.goplaytheo.com.

Developed by iAppeal Media in collaboration with Omaha's O! Campaign, the interactive game is designed to engage players in creatively designing the ultimate O! symbol. There are more than 50 graphic tools in categories from sports to nature to food, art and music. Designs can be submitted to the Go Play the O! online gallery. Users are encouraged to spread their community enthusiasm by sharing the game with other potential players using the option; invite friends and family to play. Using the available icons, the player's imagination is the only limit to the dramatic designs that can be created.

Other game features include icon manipulation with rotation and resizing options as well as the ability to set up individual and personalized competitions for any size organization including schools, work environments or other group affiliations.

Over the past four years, the O! symbol has proven to be a strong visual image for Omaha elected leaders, businesses, organizations, residents and visitors to the community. Countless examples of usage demonstrate the O! has been overwhelmingly embraced and adopted by the community at large. The symbol has been incorporated into upscale business and marketing efforts and campaigns, festivals, city-wide events and celebrations and merchandising endeavors.

The Go Play the O! Game is sponsored and developed by iAppeal Media, a local interactive and graphic design company specializing in the emerging field of interactive Flash design.

For additional information or questions about the game, contact Molly Skold, O! Campaign director at (402) 212-3644 or visit www.goplaytheo.com.